Superlatives Email Push SMS Phrase Lower Median Upper Volatility Lower Median Upper Volatility Lower Median Upper Volatility Quartile Quartile Quartile Quartile Quartile Quartile awesome -25.2% 1.6% 33.6% 65.1% -29.4% -8.6% 20.8% 32.3% -23.8% -19.7% 14.6% 70.3% best -34.0% -9.6% 18.0% 19.3% -32.9% -14.5% 9.8% 18.6% -29.8% -3.4% 32.2% 15.2% brand new -33.2% -9.6% 24.0% 54.2% -44.3% -7.5% 31.8% 99.0% -14.3% 2.8% 16.5% 17.3% exciting -20.8% 3.2% 30.8% 15.9% -35.3% -22.0% 7.1% 17.9% -20.4% 5.2% 33.2% 66.8% exclusive -29.2% -0.8% 32.4% 84.5% -24.3% -3.5% 24.7% 27.4% -47.9% -14.8% 13.1% 17.8% extra -28.8% -2.8% 27.6% 44.8% -27.1% -4.3% 29.4% 62.8% -28.0% -7.5% 32.9% 25.6% fantastic -31.6% -7.2% 22.8% 42.3% -24.7% -7.8% 8.2% 4.6% -29.5% 13.2% 48.3% 60.7% greatest -33.2% -5.6% 18.8% 16.6% 1.2% 51.0% 53.7% 48.8% -34.1% -12.2% 13.9% 74.0% incredible -26.4% -1.2% 32.4% 76.2% -30.6% -12.5% 14.1% 17.7% -33.8% -20.8% 7.9% 41.2% latest -39.2% -13.6% 12.4% 12.9% -39.6% -21.6% -4.3% 7.8% -40.4% -8.3% 18.5% 84.2% must-haves -38.0% -15.2% 14.8% 19.5% -34.9% -18.4% 14.9% 38.5% -18.6% 4.2% 26.2% 13.4% perfect -32.4% -9.6% 18.0% 9.4% -47.1% -22.7% 9.8% 70.1% -42.6% -17.7% 6.4% 86.3% unique -36.4% -12.4% 21.2% 57.1% -19.6% 9.8% 42.7% 85.9% -21.9% -1.6% 18.4% 78.7% phrasee.co 25