Urgency Email Push SMS Phrase Lower Median Upper Volatility Lower Median Upper Volatility Lower Median Upper Volatility Quartile Quartile Quartile Quartile Quartile Quartile don’t miss out -32.4% -10.4% 16.8% 9.6% -34.9% -9.8% 16.5% 47.5% -24.9% 24.2% 34.5% 36.7% ending -28.4% -2.8% 29.2% 62.4% -25.9% 0.8% 36.9% 75.8% -36.5% -23.0% 3.4% 96.0% ending soon -24.4% -3.6% 26.0% 9.2% -22.7% -1.2% 36.9% 64.7% -28.5% -12.4% 18.8% 2.1% ends midnight -28.8% -20.0% 26.0% 39.7% -23.6% 9.4% 34.4% 75.6% -11.8% 17.6% 48.4% 16.4% ends soon -22.4% 0.8% 26.4% 10.7% -28.2% -13.7% 37.3% 88.9% -35.8% -25.2% 28.8% 2.4% ends tonight -26.4% -2.8% 26.4% 21.1% -36.1% -23.9% -9.0% 0.4% -31.6% 5.0% 33.1% 94.4% final -19.6% 6.8% 34.8% 48.4% -23.9% 2.4% 27.1% 47.9% -17.0% 9.7% 30.2% 50.3% flash sale -20.0% 8.8% 38.8% 68.6% -16.1% 0.4% 32.5% 25.4% -46.1% -4.1% 22.0% 46.5% hurry -28.8% -2.8% 30.4% 71.1% -32.5% 3.1% 29.8% 85.8% -32.4% 14.2% 50.3% 58.3% last call -21.6% 1.2% 28.0% 9.5% -15.7% 6.7% 30.2% 18.4% -17.7% 7.7% 19.6% 88.5% last chance -32.0% -4.4% 24.0% 44.3% -34.1% -17.6% -3.9% 1.4% -25.5% -8.7% 32.1% 0.5% last few days -16.4% -13.2% 31.6% 7.3% 10.0% -19.6% 22.9% 18.0% -10.5% 11.8% 21.6% 68.5% limited -13.2% 14.0% 44.0% 47.8% -27.4% -5.5% 21.6% 29.4% -30.8% 25.0% 46.1% 3.9% now on -15.2% 14.8% 42.8% 54.6% -31.0% -14.9% 0.8% 2.6% -40.9% -8.5% 25.5% 1.7% sale ends -29.2% -10.4% 20.4% 7.4% -31.0% -19.2% 1.6% 4.6% -49.8% -21.2% 32.4% 1.2% sale now -16.0% 14.8% 44.0% 80.8% 14.2% -12.9% 21.5% 3.3% -31.6% 20.0% 29.8% 85.1% starts today -6.4% 16.8% 50.4% 65.3% -39.9% -9.7% 22.4% 78.8% -11.2% 18.8% 35.9% 78.2% today only -8.4% 8.0% 46.8% 42.7% 4.3% 24.7% 40.8% 5.4% -47.5% -17.3% 33.7% 64.2% phrasee.co 26