2: How do you convert an abandoned basket? Tapping into FOMO seems to be an effective way to convert those pesky abandoned baskets. According to the Baymard Institute, the average cart abandonment rate is a staggering 70%, meaning you could be missing out on a whole lot of revenue. “Expiring” is the highest-performing word across subject lines, SMS, and push – it makes customers worry that their cart of goodies will sell out, so it can be an effective way to nudge them into action. Playing with other FOMO-adjacent phrases, such as “running low” or “selling out” could also work to remind customers that the clock is ticking on the products they’re coveting. Abandoned baskets fall into the bucket of The million-dollar subject line “trigger campaigns” – the message is “triggered” When Currys joined forces with Phrasee, In fact, this campaign led to a 9% by the customer doing something – in this case, leaving their cart of goods without checking out. Movable Ink, Adobe, and Merkle, they found conversion rate uplift across This gives you a great opportunity to constantly themselves a million-dollar subject line – or, Currys’ abandoned baskets and experiment with your abandoned basket more specifically, a $3.4m subject line! double the website visits. Nice! messages over time to see which language We worked with Currys to optimize its nudges your customers over the finish line. abandoned basket campaign, and our AI-powered messages helped Currys make millions more in yearly incremental revenue.