Call to ACTION Call to ACTION Call to ACTION 1: What calls to action Call to ACTION Call to ACTION make the most impact? Call to ACTION Call to ACTION Call to ACTION READ ME NOW! Right, now we’ve got your attention... Our data suggests that high-performing calls So, that’s the end of it right? Well, not quite. NOW READ ME! Truthfully, there is no silver to action (CTAs) are those with a clear, direct There’s a whole lot of nuance to what works bullet CTA that will suddenly double your end point – such as “buy” or “claim” – or those and what doesn’t in CTA language. An revenue. It depends on the audience, the implying newness – for instance, “introducing” unexpected finding is that “save” doesn’t channel, and sometimes just the way customers performs well in email subject lines and SMS. perform so well on average. Who doesn’t want are feeling in the moment. That’s why to save? Your customers, apparently! “Discover” experimenting with not just the color of your is also a relatively low-performing CTA word – CTA button, but also the language, is essential. perhaps because it’s lacking that direct “what’s in it for me?” angle that customers seem to love.