3: Which offer messaging gets customers excited? These findings are 100% surprising! You may be shocked to hear that it’s NOT a We also found that the word “sale” does far case of “the bigger, the better” when it comes better in SMS messages than any specific to discounts. In fact, our data reveals that 50% percentage discount. Customers signed up to off is the sweet spot across email subject lines, your SMS list tend to be among your most loyal SMS, and push messages – it drives more clicks and engaged, so any degree of sale is more and opens than 60% off and 70% off messages. likely to appeal to this audience. Similarly, the Beyond 50% off, customers may start to worry word “discount” performs well in subject lines that they’ll be left trawling through the dregs –it piques curiosity and encourages customers of the sale, so it’s not always a numbers game. to click through to find out what the discount is. This doesn’t mean that you suddenly need to slash everything to half price (though your customers will probably thank you)! Instead, take a closer look at the performance of your offer messages. Is 20% enough for your customers, or does it take a 70% off alert to get them clicking?