Gen Z slang Email Push SMS Phrase Lower Median Upper Volatility Lower Median Upper Volatility Lower Median Upper Volatility Quartile Quartile Quartile Quartile Quartile Quartile drip -34.8% -12.4% 11.6% 3.0% 13.7% -20.5% 30.9% 47.2% -27.8% -3.4% 38.0% 43.1% fam -27.6% -3.2% 26.8% 46.4% -25.1% -9.4% 11.0% 8.9% -19.2% 22.9% 26.6% 82.1% glow up -31.2% -28.8% 24.4% 35.0% -0.2% -25.3% 30.3% 54.8% -26.8% 2.7% 36.7% 82.8% salty -43.6% -12.1% 12.3% 57.5% 13.9% -25.3% 34.5% 75.9% -40.1% -4.0% 28.7% 16.9% stan -38.4% -12.4% 17.2% 49.2% -29.0% -10.6% 25.9% 64.2% -36.2% -8.7% 23.1% 17.0% sus -31.2% -10.4% 17.6% 4.2% -38.4% -18.8% 9.8% 33.4% -31.0% -22.2% 13.6% 3.8% woke -17.3% 8.1% 38.8% 51.4% 3.9% -21.3% 29.9% 45.3% -13.2% 1.8% 40.0% 92.9% Loyalty Email Push SMS Phrase Lower Median Upper Volatility Lower Median Upper Volatility Lower Median Upper Volatility Quartile Quartile Quartile Quartile Quartile Quartile earning -38.4% -17.6% 15.2% 42.1% -37.6% -27.8% -11.0% 0.5% -38.8% -16.3% 32.1% 6.1% perks -25.2% -4.4% 30.4% 36.6% -2.6% -20.1% 26.3% 28.4% -12.5% 11.4% 32.7% 11.5% points -30.4% -1.6% 30.4% 86.4% -54.5% -34.1% -22.4% 4.3% -26.2% 18.6% 50.7% 17.5% rewards -24.0% 4.4% 35.2% 71.4% -54.1% -26.3% 12.5% 90.6% -12.4% 2.5% 34.4% 3.6% welcome -21.2% 2.0% 32.4% 42.1% -11.8% 3.1% 31.0% 17.5% -29.5% -20.1% 31.3% 24.6% phrasee.co 23