Call to ACTION Call to ACTION Call to ACTION Call to ACTION CTA Call to ACTION Email Push SMS Phrase Lower Median Upper Volatility Lower Median Upper Volatility Lower Median Upper Volatility Quartile Quartile Quartile Quartile Quartile Quartile buy -32.4% -5.2% 24.4% 64.8% -34.1% -14.5% 30.6% 79.5% -12.8% 23.5% 48.4% 30.5% celebrate -33.2% -13.2% 14.0% 2.8% -29.4% -15.3% 21.6% 50.3% -30.6% 16.4% 48.5% 83.5% check out -30.4% -6.4% 22.0% 15.7% -35.7% -15.7% 6.3% 11.5% -41.9% -19.6% 16.8% 29.1% claim -24.4% 0.0% 33.6% 53.9% -18.8% 12.2% 57.6% 96.7% -56.1% -24.7% 20.4% 4.0% discover -46.8% -25.2% 2.0% 9.5% -46.7% -29.0% -4.3% 16.0% -45.6% -14.5% 23.6% 29.9% enjoy -29.2% -4.4% 25.2% 43.5% -31.0% -8.2% 22.4% 48.0% -28.3% -7.3% 14.3% 42.0% get your -37.6% -13.6% 18.4% 59.1% -31.8% -10.2% 27.8% 75.5% -8.1% 12.0% 33.2% 41.9% introducing -17.2% 8.0% 37.6% 36.8% -41.9% -8.8% 22.0% 87.0% -29.6% 20.5% 49.4% 6.0% join -28.8% -7.6% 23.2% 15.7% -22.4% 0.8% 31.8% 42.0% -21.9% -16.4% 13.3% 27.9% new -28.4% -2.0% 30.0% 74.3% -29.4% -4.3% 30.2% 80.6% -25.7% 13.6% 39.1% 19.2% now -26.8% -1.2% 29.2% 48.8% -30.6% -10.6% 18.0% 42.5% -21.4% -5.8% 35.8% 63.1% save -38.4% -16.0% 13.6% 24.7% -45.9% -25.9% -3.5% 16.6% -34.0% -6.1% 21.5% 40.5% see -27.6% -2.8% 28.4% 57.2% -30.2% -7.8% 22.7% 59.4% -43.9% -7.4% 10.3% 67.9% shop -40.0% -15.6% 15.2% 52.2% -42.4% -22.4% 3.9% 28.0% -44.9% -20.3% 32.3% 49.5% spend -38.8% -14.4% 16.4% 46.1% -45.5% -25.5% 3.9% 31.4% -45.8% -18.2% 24.2% 76.5% win -29.6% -5.2% 24.4% 27.0% -22.4% 3.9% 44.7% 91.0% -15.0% 13.7% 43.2% 21.5% phrasee.co 20