9: Are you cool enough to use Gen Z slang? “MOOOOOM, you’re so CHEUGY! + Don’t be salty about it – just take the L!” Gen Z slang is incomprehensible to many of us. While it can be tempting for brands to use it to appeal to a younger audience, it can very quickly turn into a “What’s up, my fellow kids?” situation. We found that Gen Z slang (we’re talking “drip,” “sus,” “stan,” and more) doesn’t work so well for the average Phrasee customer. It actually tends to have a detrimental effect on subject lines and push messages, so proceed with caution! ... The slang of our 1997-2012 babies has the “best” impact in SMS messages, but on balance, it might not be worth the risk. Just accept that you’re a cheugy old pre-1996 millennial baby and move on. The bottom line? Unless you’re sure your audience + is primarily Gen Z, just don’t bother with shoehorning their slang into your messages... and even then, probably don’t bother. phrasee.co 13