Step #7: Identify (and learn from) patterns. Looking at the results of a single test will only go so far. The real goal here is to learn over time. We all have theories about what does and doesn't work in an email subject line, but the data will confirm or deny! Take the results of your split tests together and start identifying patterns. For example: do you need to change your emoji usage? Shorten your copy? Alter your sentiments? Before long, the fine points of your brand language will be polished for your audience. Once you see what's working (and not working), you can use that info to make smart decisions about what's inside your emails next. "This sounds like a lot of work" (Or your text messages! Push notifications! The sky's the limit when it comes to split testing.) You're right – it is! But it doesn't have to be. Phrasee makes split testing as easy as clicking the Magic Button. We generate human- sounding subject lines custom-tailored to your brand – and your brand only. Then, we test, learn, and share the data with you so that your whole team can say it better. We've got experienced language technicians combined with the power of AI, and we use it to produce incredible results for the world's biggest brands. Want to see how easy it can be? Watch this 1-minute video – you'll be blown away! www.phrasee.co 8