Using Phrasee React integrated with Adobe Campaign Message Centre, Currys achieved: It's been amazing to truly combine transactional marketing with real- time optimization by integrating Adobe Message Centre with Phrasee React. It really shows the value of AI- 56% 9% powered event-based messaging.” David Pallant, Senior CRM Personalization Manager open rate uplift conversion rate uplift at Currys What’s next? Having accelerated its CRM strategy using Phrasee’s 2x £2.5m technology for its email campaigns, Currys’ vision is to optimize the full customer journey, including its push, website visits doubled yearly incremental online revenue SMS and web channels. Ready to supercharge your ROI with Brand Language Optimization?  US: (415) 941-2420 | UK: +44 (0)20 8870 6968  [email protected]