BEST 5: How many awesome superlatives should you use in your life-changing marketing messages? AWESOME This the BEST SECTION, filled with AWESOME CONTENT about the PERFECT WORDS for your marketing! PERFECT Except... our analysis of high-performing marketing messages found that superlatives may not be the most impactful option. When everyone is screaming about their BEST-EVER product or the MUST-HAVE jeans for the season, superlatives quickly lose all meaning, so maybe it’s a sign to get more creative with your messaging. BEST-EVER If you really must, our data suggests that “greatest” (in push messages) and “fantastic” (in SMS messages) might be your best bets. So, while we would tell you to proceed with caution, there is no set rule for what works and what doesn’t with superlatives, so you’ve just got to... you guessed it... experiment! MUST-HAVE FANTASTIC