7: Is it time to embrace customer-centricity? We’re telling you this because you’re our favorite... Our data found that on average, customer-centric Personalization is going nowhere in marketing, messages see the biggest performance uplift and customers like to know that you’re paying Make every channel count across all channels. On a very lovely note, it turns attention to them. Phrases such as “you’ll like” out that a simple “thank you” is the most effective and “you’ll love” show your customers that you “The more your customers feel like you single phrase of them all. It gives your customers know their tastes, and works well if you offer actually know them, the more likely they are the warm and fuzzies with its appreciative personalized recommendations based on to engage. Each marketing channel can sentiment and shows that you care about them. a customer’s purchase or browse history. serve a different purpose. Transactional Manners cost nothing, and in this case, they emails may be more formal while SMS can might just make you millions. Or maybe not. If you want to start somewhere, customer- be more casual to make the most of limited Guess you’ll just have to try it out for yourself. centricity is the place to play with your character space. Plus, each individual messages. Our data shows that it really works will have different preferences for the –as long as you find the magic words that types of messages they like to receive, so resonate with your specific audience. understanding when to use which channel is crucial. Show them you know them to create the best customer connections.” Jeff Mills, Director of Product Marketing at Iterable