If you keep sending messages with the same The fact is, our vaults contain the secret words “winning” words, your customers will quickly (and emojis) to your success. We know that. Now get bored, tastes will change, and your But what you DON’T know yet is what those performance will degrade. Look what happens specific words and emojis are. Finding them when you go too hard on the superlatives requires constant and iterative testing. Maybe –people tune them out and they become you’re one of the lucky ones who will try meaningless. That’s why you need to get creating a bunch of messages using what what? creative with your content – and carry on being you’ve found in this paper, you’ll see sales soar, creative. Testing messages isn’t a one-off activity and you’ll enjoy a massive bonus at the end –it should be a consistent effort to try new things, of the year. But, more likely, some of the high- step up the diversity of your messages, and see performing variants we’ve shared will work, what works for YOUR customers. some won’t, and some of what resonates with Everything you’ve seen in this your customers is just wildly out-there. This is just a starting point! Humans can’t test It’s always the way. Orange Paper has helped the every single word in existence (well, maybe world’s leading brands make we could, but our data scientists have to sleep The moral of the story? You need to experiment. at some point), so take this Orange Paper as Switch things up, try words you wouldn’t usually millions with the magic of inspiration, not as gospel. Marketing is inherently try, and see what happens. We’re letting you marketing message optimization creative, and not every phrase you try will work. in on our secret words... now it’s over to you to But that’s OK! That’s why we experiment! And see what you can do with them. They might do it for you too – but that is especially why WE, at Phrasee, experiment. before you start planning your Because it works. It works from the very first experiment, and it only gets better from there. early retirement, you should know that you can’t just create a soup of these words, emojis, Ready to test your and sentiments and watch marketing messages? the dollars roll in. Great! Grab your copy of our “Testing for success” Orange Paper to find out exactly how it’s done.