YO LOU’RE 10: What language resonates YA with your loyal customers? X L You + your customers = together forever xoxo It’s a mixed bag when it comes to loyalty messages! If anything, what our data suggests is that loyalty messages are highly dependent on the channel. For email subject lines, “rewards” has the best impact, while for push it’s “welcome,” and for SMS it’s “points.” Now, there’s no obvious reason why “rewards” would perform better on one channel than another – but in all honesty, it doesn’t really matter. For loyalty, the data is inconclusive. But that’s not a bad thing! It just means that you should constantly experiment with your own messages to see what resonates, and what doesn’t. Perhaps your people go crazy for “perks,” or they’re interested in being a “VIP.” You can’t possibly know until you experiment, so be sure to dig into that data!